ocr: - - SE SuYMECR RiMOD Figure 3: Factors influencing pE à EO decisions by purchasing 2rss consumers in Beiing, based à - auae a - 49 - 5 RHdMEE on CEIBS survey: 1997 The Curee main SOM map shows six aua clusters; the component planes onthe right show the asoxe shrpaieehetADe wde infuences of various inputs: advice. from friends, TV adsi - sales person, product reatures, price, quality, brand and the opinion of others.
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